Question 1

What have you learnt about the importance of research and planning?
Research and planning was very important in the execution of our music video. It helped us, as a group, to decide what genre of music we wanted to do and how we would build our replica of the music video. We did this by examining various music videos by looking at the pace of cuts and mise en scene to make our final decision . We also made sure that we only looked at music videos shot in schools because this was the easiest location for us but slightly challenging as well because of the various scene locations.

We finally agreed on the song 'Fancy' by Iggy Azalea and Charlie XCX as it was appropriate casting wise and had fairly similar locations to what we already had. This made it easier for us to try and make it as similar to the original as possible. To do this we were limited to 1 minute and 30 seconds, therefore we divided up into pairs to look at a 30 second section each. This was very effective as it was time efficient and it also meant that we would get more precise recordings of each camera angle and movement and what is happening in the scene at different times; regarding mise en scene and body language. This was a very important stage of making the music video as it allowed us to set up everything that was going into the music video such as giving us time to find cast and practice.

The final stage was planning. This was useful process as it gave the whole group more confidence about the organisation of filming time and what everyone was doing and when. When we planned we probably should've considered a few more things such as an extra camera as ours didn't charge overnight. I will carry this kind of planning experience and factors that we did not plan for when I produce my music video.